IRI named Dannon Oikos, fairlife, Yoplait Greek 100 Whips and Breyers Gelato Indulgences the most successful consumer packaged goods of 2015. The Chicago-based firm this week identified the most successful consumer packaged goods launches in its 2015 New Product Pacesetters. The selections were based on “exceptional first-year CPG sales success,” IRI stated.
The top 10 are:
  1. McCafé $172.7
  2. Oscar Mayer Deli Fresh Bold $146.2
  3. Dannon Oikos Triple Zero $108.0
  4. fairlife $87.1
  5. Yoplait Greek 100 Whips! $83.6
  6. Chili's At Home $78.9
  7. Simply Juice Drinks $70.5
  8. Breyers Gelato Indulgences $66.9
  9. Cobblestone Bread Co. $60.2
  10. Cheerios Protein $49.8

Dairy foods in bold. Total Year-One Dollar Sales in millions, multi-outlet. Source:  IRI Market Advantage

The IRI “2015 New Product Pacesetters” report was compiled based on insights from IRI’s New Product Innovation Practice’s analytical and decision-making tools as well as the 2016 IRI New Product Survey. Download the full “2015 New Product Pacesetters” report from the IRI website.