New dairy foods are among IRI’s Most Successful Consumer Packaged Goods Brands of 2015
Yogurt, fluid milk and gelato are top-selling new product introductions.
April 20, 2016
IRI named Dannon Oikos, fairlife, Yoplait Greek 100 Whips and Breyers Gelato Indulgences the most successful consumer packaged goods of 2015. The Chicago-based firm this week identified the most successful consumer packaged goods launches in its 2015 New Product Pacesetters. The selections were based on “exceptional first-year CPG sales success,” IRI stated.
The top 10 are:
- McCafé $172.7
- Oscar Mayer Deli Fresh Bold $146.2
- Dannon Oikos Triple Zero $108.0
- fairlife $87.1
- Yoplait Greek 100 Whips! $83.6
- Chili's At Home $78.9
- Simply Juice Drinks $70.5
- Breyers Gelato Indulgences $66.9
- Cobblestone Bread Co. $60.2
- Cheerios Protein $49.8
Dairy foods in bold. Total Year-One Dollar Sales in millions, multi-outlet. Source: IRI Market Advantage
The IRI “2015 New Product Pacesetters” report was compiled based on insights from IRI’s New Product Innovation Practice’s analytical and decision-making tools as well as the 2016 IRI New Product Survey. Download the full “2015 New Product Pacesetters” report from the IRI website.