Kraft cheese and Yoplait are among the most-trusted brands
Kraft cheese and Yoplait yogurt are among the most-trusted consumer packaged goods (“CPG”) brands according to the market research firm BrandSpark International, New York. The firm interviewed 38,000 American shoppers and asked them to name the brand they trust the most in various food categories. BrandSpark also asked about brands in the Health & Beauty, Household and Kids categories. Other dairy winners were Land O’ Lakes (butter category) and Breyers (ice cream). New this year was the nondairy milk category, which was won by Silk.
Separately, Better Homes & Gardens turned to BrandSpark for its Best New Product Awards program. Six dairy products were honored. They are: Breyers gelato Indulgences, Chobani Greek yogurt oats, Daisy Squeeze sour cream, Kraft peppercorn ranch dressing, Kraft Velveeta sharp Cheddar Cheese and Land O Lakes European-style super-premium butter. To be considered, a new product had to have been introduced in the last 18 months. There had to be at least three products in each category from at least two different manufacturers. BrandSpark president Robert Levy noted that only in the butter and egg categories did store brands perform well.