Consumers don’t seem to be cutting back on their consumption of caffeine- and electrolyte-packed drinks these days, as sales for both energy and sports drinks are on the rise.
Sales for the energy drink category showed promising numbers as dollar sales rose 10.7% to $11.6 billion and unit sales jumped 8.3% to 4.3 billion, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Nov. 29, 2015. Likewise, the sports drink category saw similar success — dollar sales increased 8.4% to $6.3 billion and unit sales were up 7.2% to 3.4 billion.