Carlinville, Ill.-based Prairie Farms launched limited-edition Peeps-flavored milks for Easter. The varieties — Marshmallow, Chocolate Marshmallow and Easter Egg Nog — are sold in quarts for a suggested retail price of $2.69.
The flavored milk is only available in the following Mid-western states: Il., Ind., Kan., Mich., Mo., Miss., Tenn., South East Wis., East Iowa and South West Ohio.
Alongside the release, Prairie Farms is hosting a recipe contest through April 5th. Consumers are invited to upload a recipe and photo featuring at least one Prairie Farms product and their favorite Peeps marshmallow treat. Every day, five submissions will be randomly selected to receive a prize package. Weekly prizes will also be awarded to entries in the form of an Easter basket prize package. The weekly winner’s basket will contain a $250 cash prize plus $100 towards the purchase of Prairie Farms products and the winner will choose a food bank participating in Our Caps Your Cause to receive $250 in product donations.
Got new dairy products to contribute? Submit it to Dairy Foods here