Once an ice cream maker has learned how to make the Big Three (vanilla, chocolate and strawberry) what’s next? Where does a dairy processor go from there?
Blue Bell Creameries of Brenham, Texas, has no shortage of ideas. Every year it considers roughly 300 new flavor concepts. Through a rigorous evaluation process, the company whittles those ideas down to five or six. It is serious about finding flavors that resonate with consumers and translating those flavors into ice cream.