The weekly rewind
Trends from the trenches: highlights from this week in food journalism
Healthy foods are what consumers say they are, not what your marketers think. Reduced-fat items may still be considered too fatty by some shoppers.
Here are five stories you might have missed this week. They are taken from other BNP Media publications (the parent company of Dairy Foods).
- Respondents to Beverage Industry’s annual New Product Development Outlook survey say “high protein” and “natural” are most likely to be the latest trends for 2015.
- Health is very much a do-it-yourself concept for today’s American consumers, reports Prepared Foods. The low-fat or reduced-fat items some consumers will gravitate toward will be rejected by others as containing too much sugar or salt, or not enough “good fats” to qualify as “healthy.”
- Finnish dairy producer Valio becomes the first company in the world to sell products to consumers in carton packaging made entirely from plant-based materials, according to this report in Food & Beverage Packaging.
- When speaking to consumers, say natural, local and healthy. Those are some conclusions by the International Dairy-Deli-Bake Association, as reported by Dairy Foods.
- Cheese snacks are the “kings of the extruded snacks world,” according to this article in Snack Food & Wholesale Bakery. IRI, Chicago, reports that the category is up 4.81% in dollar sales for the 52 weeks ending Oct. 5, 2014, to $1.81 billion. Frito-Lay, the undisputed leader of the category—with its iconic Cheetos brand—was at $1.55 billion for the period.
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