Understand the Millennial generation so you can sell more dairy products
“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
Press release submitted by Concentric
Concentric, a consumer branding, marketing and innovation firm released findings from their in-depth nationwide study of more than 1,200 Millennials, ages 18 to 34. Concentric’s in-depth study looks past the over-generalization of this 80 million strong age cohort to further shed light on the underlying drivers behind their unique behaviors and expectations, as it relates to the food industry. Here are the topline findings from this study.