Immune health is one of the fastest growing segments in the United States, with sales up 17% the past year according to Mintel. Designed for IFT 2014, Naturex, South Hackensack, N.J., created a refreshing beverage that offers the perfect way for consumers to access the ingredients that provide a natural boost to the immune system. The concept, called I drink, contains echinacea, elderberry and goji, all known for their natural immunity benefits. The I drink beverage also contains Naturex's green tea extract, which is 38% antioxidants and offers controlled bitterness and reduced levels of astringency. Flavored with blackberry juice, I drink also contains Talin, Naturex's natural flavor enhancer, which masks bitterness and overcomes the perception of off-notes from high-intensity sweeteners such as stevia. Specific pectins from apple enhance mouthfeel by giving more body and volume to the beverage.
Naturex showcases drink with green tea extract, natural flavors at IFT