Inspired by Starbucks lattes, Seattle-based Starbucks Coffee Co. launched lattes in its Starbucks Via instant coffee format. The instant lattes, available in vanilla and Caffé mocha varieties, are made with Starbucks coffee, natural dairy and vanilla or cocoa flavoring. The product can be found at Starbucks locations for a suggested retail price of $6.95 for a 4-pack. This spring, the coffees will expand to grocery stores nationwide with a suggested retail price of $7.99 for a 5-pack.
Starbucks launches Via instant lattes
May 8, 2014