The ready-to-drink (RTD) coffee and tea segment is decidedly no longer a niche market within the United States. The segment racked up retail sales of almost $7 billion during the 52 weeks ending Aug. 9, 2020, according to data from Chicago-based market research firm IRI.
Ready-to-drink coffee and tea are in line with today’s consumers’ wants and needs
February 12, 2020
The future looks bright for dairy processors that also produce ready-to-drink (RTD) coffee and/or tea. Such products mesh well with current consumer demand for beverages that go beyond simple hydration.
When it comes to some key nondairy beverage categories, the spin of the wheel has been kinder to some categories than others. The odds have been in ready-to-drink (RTD) coffee and tea's favor, while juice seemingly is facing a gaffed wheel.