Yoplait Yogurt: The Consumer Response to its Sweetener Strategy
Yogurt is a popular food, having healthful properties that appeal to three out of four consumers (Mintel Brand study). Today it comes in many flavors and varieties.
In early 2009, in an effort to gain broader appeal, Yoplait, the leading U.S. yogurt brand, replaced high fructose corn syrup (HFCS) with sucrose in most of its formulations. Yoplait made this change in response to a belief that consumers demanded it and that this change would help the company gain market share.
This case study explores the impact that changing sweeteners had on the sales of Yoplait’s products.
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View the White Paper: Yoplait Yogurt: The Consumer Response to its Sweetener Strategy from CRA (PDF)