GNT produces consumer-friendly fruit- and vegetable-based colors. Consumers want to easily recognize all the ingredients they read on a food package. Colors made from fruits and vegetables are typically labeled “Fruit & Vegetable Juice (for color)” or simply call out the raw material being used, such as “Carrot Concentrate,” and the consumer immediately recognizes the ingredient is natural. GNT’s capability in growing colors will help customers find the solutions that align their brand with today’s demands.