Natural cheese continues to dominate the cheese aisle as the popularity of healthier products remains high with consumers. Meanwhile, most processed cheese products continue to miss the mark as sales drop.
In the 52 weeks ended Jan. 27, 2013, the natural cheese category saw a 3.3% increase in dollar sales to $11.4 billion and units were up 2.7% to 3.4 billion, according to data from SymphonyIRI Group, Chicago. On the flip side, the processed cheese category continued to struggle with dollar sales down 2.6% to $3.1 billion and units dropped 3.6% to 937.8 million in the same time period.