The National Dairy Promotion and Research Board (NDB) honored G. Joe Lyon as the 2012 recipient of the Richard E. Lyng Award for his dedication and distinguished service to dairy promotion. Lyon, a dairy producer from Toledo, Iowa, was recognized at the Joint NDB/National Milk Producers Federation/United Dairy Industry Association (UDIA) Annual Meeting in Orlando, Fla.

The award is named for former U.S. Department of Agriculture Secretary Richard E. Lyng, who played a key role in implementing policies that led to the establishment of the NDB nearly 30 years ago. The Lyng Award honors dairy industry leaders who have made a significant contribution to dairy promotion that benefits the entire industry.