Woolrich new Chevrai labelsWoolwich Dairy, Lancaster, Wis., released its next evolution of the Chevrai fresh unripened goat cheese brand. The newly designed labels are said to be bold and engaging, to help create a new identity for the cheese product.

While item size, UPC and all other product specifications remain the same, the labels will convey a more aesthetically pleasing look, using a palate of bright colors to catch the consumer eye and communicate a clear distinction between the wide flavor assortments.

A prominently placed ingredient illustration is also a key part in the label redesign, further differentiating the varieties. New labels will begin shipping mid-Autumn, with a flyer inserted in every case, providing retailers with a visual reference of old and new packaging.