, an online market research reports library, has added a new report titled “Packaged Food in the US”, which, within the Drinking Milk products category analysis, says:

  • *Consumers were shocked when purchasing fresh/pasteurized milk in 2011. After a 16% price decline in 2009 and only a 2% price increase in 2010, milk prices rose by 9% in 2011. Fresh milk prices fluctuated wildly during the review period. In 2007 and 2008 fresh milk prices in the United States rose sharply due to higher corn feed prices and higher worldwide demand for milk. Price increases were followed by a glut of milk, a drop in prices, and the slaughter of dairy cows on farms in 2009. *Source: Euromonitor International
  • *Prices stabilized in 2010 when the oversupply situation appeared to have self-corrected, with fewer dairy cows and less milk being produced on U.S. dairy farms. In 2011 milk prices rose again due to a combination of rising global demand for milk and higher corn and soybean feed prices. As the global economy resumed growth again, many consumers could afford to purchase milk again. Rising demand for corn for ethanol production led to higher prices for corn, leading milk producers to raise prices to retain their margins. *Source: Euromonitor International

The report also says Americans have become more adventurous eaters. The interest in ethnic food has exploded in recent years due to the growth in the Asian and Hispanic populations, as well as increased exposure to other cuisines through television and the internet. The Millennial generation (born between 1980 and 2000) is driving the demand for ethnic food and bolder and spicier flavours. In turn, packaged food manufacturers are spicing up their offerings to respond to consumer tastes. Inspired by the growth of Asian and Mexican restaurants and food trucks, frozen ready meals and sauce companies have introduced more Asian and Latin flavours. Driven by the popularity of Thai sriracha sauce, spicy chili/pepper sauces registered the highest total volume sales growth in sauces, dressings and condiments in 2011.

Another snapshot from the report covers Drinking Milk Products top 10 Brands 2007-2010*





Kroger Co.


Safeway Inc.


Wal-Mart Stores Inc.


White Wave Foods Co.




Dean Foods Co.

Horizon Organic

Horizon Organic Dairy


Nestlé USA Inc.

Organic Valley

Organic Valley Family of Farms



*Source:   Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources


This report covers analysis of the following categories within the Packaged Food Market in the US:

• Baby Food
• Baked Goods
• Biscuits
• Breakfast Cereals
• Canned/Preserved Food
• Cheese
• Chilled Processed Food
• Chocolate Confectionery
• Dried Processed Food
• Drinking Milk Products
• Frozen Processed Food
• Gum
• Ice Cream
• Meal Replacement
• Noodles
• Oil and Fats
• Other Dairy
• Pasta
• Ready Meals
• Sauces
• Dressings & Condiments
• Snack Bars
• Soup
• Spreads
• Sugar Confectionery
• Sweet and Savoury Snacks
• Yogurt and Sour Milk Drinks

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