ReportsnReports.com, an online market research reports library, has added a new report titled “Packaged Food in the US”, which, within the Drinking Milk products category analysis, says:
The report also says Americans have become more adventurous eaters. The interest in ethnic food has exploded in recent years due to the growth in the Asian and Hispanic populations, as well as increased exposure to other cuisines through television and the internet. The Millennial generation (born between 1980 and 2000) is driving the demand for ethnic food and bolder and spicier flavours. In turn, packaged food manufacturers are spicing up their offerings to respond to consumer tastes. Inspired by the growth of Asian and Mexican restaurants and food trucks, frozen ready meals and sauce companies have introduced more Asian and Latin flavours. Driven by the popularity of Thai sriracha sauce, spicy chili/pepper sauces registered the highest total volume sales growth in sauces, dressings and condiments in 2011.