In 2011, Prairie Farms Dairy, Hazelwood, Mo., decided to incorporate its milk and cultured products into its “Make Tracks at the Zoo” sponsorship at this annual St. Louis Zoo event. (Previously, ice cream items had been the focus of the processor’s participation.)
“The family-focused fitness walk/run was a perfect fit for our messaging promoting milk and MilkPEP’s ‘Pour One More’ message,” said Carol Stewart, account manager.