Dairy Farmers of America, Springfield, Mo., has long known that flavored milk is an ideal recovery beverage after exercise, as the co-op has been marketing its Sport Shake dairy-based, shelf-stable sports drink for 30-plus years. Domestically, the company focused on three core flavors — chocolate, strawberry and vanilla — but has expanded the category with flavors designed to appeal to a broader global market. New offerings, including Coconut Ice Cream, Eggnog, Mango and Pineapple Coconut, are being introduced to the export market, with limited distribution also in New York and Miami. The new flavors are sold in 11-ounce single-serve cans (a departure from the 8-ounce core flavors). A serving delivers 9 grams of high-quality dairy proteins.
Dairy Farmers of America Sport Shake
February 15, 2012