Notable introductions of new sour cream products come from Kraft Foods Inc., Northfield, Ill., which is extending its Breakstone’s brand with dips and toppings. First is Breakstone’s Zesty Blends, a line of boldly flavored sour creams. Sold in 16-ounce containers, varieties are: Chipotle, Jalapeño and Roasted Garlic & Herb.<br><br>
According to qualitative focus groups that Kraft conducted in October, 23 out of 24 consumers said they would purchase Zesty Blends. Further, the research showed that Zesty Blends will provide incremental volume to the sour cream category, rather than cannibalize sour cream sales.<br><br>
Also from Kraft and sporting the Real Seal are new Breakstone’s Sour Cream Dips, which emphasize the fact that they are “real dairy – no oils.” Whereas usage suggestions for Zesty Blends range from being an ingredient to a topping, the new dips are all about being a chip accompaniment, as graphics suggest on the 16-ounce tub. Varieties are: Buffalo, French Onion, Ranch and Southwest Style.