
Creators Briefs
White Tea
Robertet has introduced a new line of white tea
flavors. Milder than both black and green teas, white tea possesses a
wonderfully light, yet full-bodied tea character. Its slightly sweet flavor
profile lacks the “grassy” undertones sometimes associated with
green tea. Robertet’s white tea flavors blend exceptionally well with
other tea profiles and fruit flavors. The flavors are natural and work well
in a variety of applications, including dairy. — Robertet Flavors, (732) 981-8300, www.RobertetUSA.com
Cool Flavors
Quest International has developed a range of unique
cooling flavors to meet the fast-growing demand for refreshing effects in
innovative new foods and drinks, especially in the dairy and confectionery
markets. Among the key benefits of the new ImpaQ Cool range are that
all its flavors are Nature Identical and U.S. Natural. With the latest
cooling effects of Quest’s ImpaQ Taste Technology — and based
on the taste receptor understanding of the original ImpaQ breakthrough of
2005 — Quest experts can now work with customers to produce
innovative twists on much-loved foods, like refreshing dairy drinks with a
crisp, cool sensation, even outside the refrigerator; creamy ice cream that
retains an added burst of cooling, even when it melts; and chewing gum that
holds its cooling effect in the mouth for much longer than previously
possible. The addition of ImpaQ Cool also enhances the overall taste of
these products. So its use overcomes any off-notes often found in processed
dairy desserts and drinks. — Quest
International, www.questintl.com
Global Flavors
Givaudan Flavours has announced the introduction of
its proprietary global trends program, FlavourVision, and will roll it
out to its customers globally early in 2007. FlavourVision distills
Givaudan’s knowledge of the global savory, confectionery, beverages,
dairy and citrus categories, as well as consumers’ interaction with
the global marketplace, into and understanding of “what’s
next.” FlavourVision provides product concept and flavor direction
for today and the future, by integrating knowledge derived from myriad
sources, including Givaudan proprietary programs such as TrendTrek®, Chef’s
Council® and TasteTrek®, industry-leading consumer insight, market analysis,
flavour expertise, and collaboration with the Givaudan Fragrance division. — Givaudan Flavours, www.givaudan.com
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