General Mills' Yoplait and Dannon show their support of Breast Cancer Awareness month, celebrated in October, in this week's free-standing inserts.
FSIs for Yoplait appear with other General Mills brands. The yogurt brand encourages shoppers to redeem on-pack pink lids by mail or online in the "Save Lids To Save Lives" campaign. Meanwhile, Dannon asks shoppers to "Discover Great Taste For A Great Cause!" The marketer pledges at least $500,000 and up to $1.5 million to the National Breast Cancer Foundation when consumers enter on-pack codes online at cupsofhome.com. When readers use a smartphone to scan a QR code, they are linked to the website. In some markets, Safeway's Dominick's stores offer $1 savings to shoppers using their loyalty cards.