General Mills' Yoplait and Dannon show their support of Breast Cancer Awareness month, celebrated in October, in this week's free-standing inserts.



FSI report for the week beginning Oct. 1, 10, 2011

General Mills' Yoplait and Dannon show their support of Breast Cancer Awareness month, celebrated in October, in this week's free-standing inserts.


FSIs for Yoplait appear in with other General Mills brands. The yogurt brand encourages shoppers to redeem on-pack pink lids by mail or online in the "Save Lids To Save Lives" campaign. Elsewhere, Yoplait touts the protein content of its Greek yogurt, instructs consumers to "snack the fun way" with its Splitz, GoGurt and other SKUs geared towards children, and promotes its new light formula sold with granola.

Meanwhile, Dannon asks shoppers to "Discover Great Taste For A Great Cause!" The marketer pledges at least $500,000 and up to $1.5 million to the National Breast Cancer Foundation when consumers enter on-pack codes online at cupsofhome.com. When readers use a smartphone to scan a QR code, they are linked to the website. In some markets, Safeway's Dominick's stores offer $1 savings to shoppers using their loyalty cards.

In other FSI activity this week:
  • Saputo directs shoppers online for a three-cheese manicotti Florentine recipe using Frigo cheese. Frigo's Cheese Head string cheese SKUs are positioned as after-school snacks that are high in calcium. The brand offers "games and activities" at its website.
  • Abbott Nutrition touts its Ensure nutritional shakes containing as much as 25 grams of protein, and its Glucerna shake as a component of a weight-loss plan for diabetics.
  • Worldwide Sport Nutritional Supplements offers "big savings" on its Pure Protein bars, shakes and powders containing whey protein. The savings include a buy-one, get-one-free coupon on bars and a $1 coupon toward the purchase of any powder or drink SKU.
  • Dean Foods' WhiteWave unit instructs shoppers to "switch your milk, not your cereal!" in an FSI for Silk almond and coconut nondairy beverages and to look for them in a grocer's cold case.Recipes and coupons are available at SwitchToSilk.com,

View a slide show of this week's free-standing inserts.