Register today for the 8th Annual Innovation Roadshow, which takes place March 30 at the Hyatt Regency Philadelphia at Penn’s Landing. Hosted by David Michael & Co., Philadelphia, the Innovation Roadshow highlights best ideas in technical creativity, new flavor development and cost-saving technology. It provides insight on how to track new and emerging trends from around the world, spark creativity and bring products to market faster and smarter.
Headlining this year’s show is Mary Wagner, senior vice president, global research and development/quality, for Starbucks Coffee Co. Wagner will focus on the modern day challenge of taking brands global, including how to successfully expand your domestic brand into global markets, how to introduce an idea, flavor or product from another country and market it to American customers, how to create, or adapt, a brand that is market flexible and how to remain authentic, yet appeal to local tastes. Plus, hear real-life stories about venturing into the global market.
The Innovation Roadshow
The Innovation Roadshow is characterized by four main components – the Innovation Showcase, technical sessions, the Roadmap to the Roadshow and a keynote speaker.
The Innovation Showcase
Creativity is a way of life at David Michael, and with more than 70 food scientists, flavor chemists, color engineers, chefs and technicians worldwide, it has a lot of great ideas to share. The Innovation Showcase allows David Michael’s talented staff to explore new concepts, conduct research or work outside of their area of expertise – allowing them to truly focus on innovation and reveal what’s on their own radar screens. Attendees walk away with new flavor insights, unique product development applications, category transfer ideas, and most importantly, a renewed sense of creativity.
As you take in the Innovation Showcase, be sure to schedule a stop in one of the technical sessions. They're short, informative and you don't even have to leave the show floor. Each 20-minute session, presented by a member of David Michael's technical group, focuses on technologies and regulatory issues that can impact the way you formulate products in today's marketplace.
Roadmap to the Roadshow
Think a confectionery trend is irrelevant to your snack food line? Think again. David Michael’s “trendspotter” Erin O’Donnell returns to give you a behind-the scenes look at the Innovation Showcase and the trends influencing this year’s product innovations. This presentation will get you looking beyond the table and into your own lab.
Attendees are encouraged to fly in early to attend a pre-show event on March 29. The Innovation Roadshow pre-show event has evolved into an experience unto itself, combining timely and educational topics in a relaxed and casual setting.
Attendance for the Innovation Roadshow is free, but space is limited. For more information about the Innovation Roadshow, talk to your account manager, or call 800-DM-FLAVORS (363-652877)
To learn more about the 2011 Innovation Roadshow or to check out highlights from years past, go to www.dmflavors.com.
About David Michael & Co.
Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than 100 years. In addition to complete product development assistance, David Michael offers a comprehensive line of more than 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, Pa., David Michael also has facilities in Northbrook, Ill.; San Bernardino, Calif.; and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.)
Register Now for David Michael's 8th Annual Innovation Roadshow
February 16, 2011