Honest Tea, Bethesda, Md., introduces a half-tea, half-lemonade drink, appropriately calling it Half & Half. The company uses organic black tea from India and blends it with lightly sweetened lemonade for a perfect balance between sweet and tart. “We’ve been working a long time to find the right balance between tea and juice, and based on the strong response to our new Half & Half, I think we’ve honestly found it,” says Seth Goldman, president and TeaEO of Honest Tea.
Building on the positive reaction to the company’s launch earlier this year of its first three Honest Kombucha varieties, two more - Maqui Berry Grapefruit and Apple Jasmine - hit shelves in May. Honest Kombucha is a lightly sparkling, fermented tea beverage combining organic, Fair Trade Certified tea; raw, live, probiotic cultures; and a touch of organic cane sugar. The maqui berry grapefruit blend introduces a new fruit to American palates - the maqui berry - a dark, high-antioxidant fruit from the Patagonia region of South America. This superfruit has the highest level antioxidant rating of any fruit at 945 on the ORAC (Oxygen Radical Absorbance Capacity) scale, which is three times the rating of acaí. The maqui berry is also featured in Honest Tea’s new Maqui Berry Mate, which is brewed with organic unsmoked yerba mate and lightly sweetened with organic cane sugar for a smooth, clean finish.