Today the juice market shows that adding probiotics to fruit juices is a strategy that many beverage developers are using to bring additional immune health benefits to their products, while maintaining an all-natural positioning for their fruit juice ranges. Following this healthy trend, Denmark-based Danisco is launching a global program, which focuses on boosting immune health in refrigerated juices, with the addition of a clinical dose of Howaru Bifido.
Howaru Bifido, which has been clinically proven that it may enhance the body’s natural immune response, especially amongst children and the elderly, offers beverage manufacturers the possibility to create a unique juice drink promoting both health and taste.
“Consumers are searching for natural healthy solutions for boosting immune health,” says Peggy Steele, global business director, health and nutrition, BioActives. “With Howaru Bifido fruit juices, we can offer our customers a healthy and appetizing product, including people who are lactose intolerant.”
High level of expertise
Danisco’s applications specialists have worked to gain expertise in process and formulations and have acquired a real know-how of direct inoculation of probiotics into juices. Thanks to this knowledge, Danisco has developed two exotic probiotic juice concepts, both containing an effective dose of Howaru Bifido.
“Our expertise spans formulation development and the test results have shown our capability to obtain a good survival of our probiotics in fruit juice over 40 days at 4°C”, says Marie Jane Fallourd, beverage group manager at Danisco.
Let Danisco help you improve your immune health product range.
For more information and to contact us, go to www.howaru.com or email:
Howaru helps maintain the body’s overall wellbeing.
For more information, please contact:
Sarah-Jane Jumppanen, BioActives
Tel.: +44 1 737 859 208
Danisco: Howaru probiotic juices boost immune defenses
January 21, 2010