Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Ingredients for Dairy Processors

    Wild develops new natural colors from acid-stable blue

    March 22, 2010
    Wild Flavors Inc. has developed an acid-stable, natural blue color.

    Wild Flavors Inc. has developed an acid-stable, natural blue color. With this development, Wild now has the ability to create attractive new color shades that are suitable for an array of food and beverage products, adding to its Colors from Nature line.

    “Unlike previous attempts to achieve color shades such as green, purple, and black for applications by leveraging the stabilization of red cabbage or other anthocyanin based colors at neutral pH, Wild’s new blue color is unique in that it is truly acid-stable,” says Tim Truby, vice president of food and ingredient technology. “Our color technology enables us to create an excellent spectrum of other natural colors, ranging from blue-to-green as well as blue-to-purple and black.”

    The first color in nature is green.  However, the U.S. food and beverage industry has long sought a stable green color. Chlorophyll products are approved in many countries around the globe, but are not allowed in the U.S. for most applications.  Juices containing chlorophyll, such as spinach, can be used but most often do not provide the required shade and have less than adequate stability.  Utilizing Wild’s acid stable blue color to achieve natural green shades is an easy solution.  From lime to forest green, Wild now offers appealing hues of green suitable for confectionery, bakery, savory, dairy and beverage applications.

    Traditionally reserved for royalty, purple is represented in many fruits and vegetables in nature.  Purple colors solely derived from anthocyanins, such as grape concentrates, can only achieve reddish-purple and can be quite susceptible to factors which cause fading (such as vitamin C).  Through the use of Wild’s acid stable blue, vibrant purple shades with varying levels of blue are now available for applications across the pH range.

    Black is also now an option for the most unique food and beverage products.  Although a higher level of color is needed in applications to create a dark product, the new Wild blue with black shades, utilizing natural ingredients creates possibilities for numerous product formulations.  Lighter shades create a gray impression.  Utilizing a combination of Wild’s Colors from Nature including naturally derived acid stable blue, Wild is able to offer black and gray shades for a variety of food and beverage applications.

    Combining natural color technology and innovation with Wild’s proven product development expertise ensures customers the flexibility, ingenuity, and customized solutions and concepts that not only shorten development time but also look and taste great. 

    Wild Flavors Inc.
    888/WILD-Flavors
    www.wildflavors.com

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Innovation
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Dairy Foods & Beverages
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Sales Data
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    Close up of man adding Greek yogurt while preparing healthy smoothie in the kitchen.

    An expert guide to dairy and GLP-1 receptor agonists

    Splash of milk in form of arm muscle. 3D illustration.

    Protein: The Powerhouse of Health and Wellness

    Grilling foods

    Dairy’s Enduring Moment: Why Resilience and Renewal Define Today’s Dairy Story

    Nominate your product for the 2026 Dairy Foods Product of the Year!


    MTF webinar


    Food Safety webinar

    Events

    July 8, 2026

    Membrane Purification Enables Clean Beauty Actives

    The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

    July 8, 2026

    Advancements in RO for Dairy Processing

    Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity. 

    View All Submit An Event

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    health and wellness


    plant of the year

    Related Articles

    • Wild Flavors introduces natural acid stable blue color

      See More
    • Wild’s natural Colors from Nature can replace synthetics

      See More
    • Wild Flavors develops new tropical flavors

      See More

    Related Products

    See More Products
    • From Milk By-Products to Milk Ingredients: Upgrading the Cycle

    See More Products

    Events

    View AllSubmit An Event
    • July 28, 2016

      Optimize Whey Protein Isolate Production: Discover New Opportunities from Whey Protein Phospholipid Concentrate Research

      On Demand Production of Whey Protein Isolates (WPI) have always been hampered by the creation of pro-cream. This occurs as a byproduct during the microfiltration step to remove the remaining cream in Whey Protein Concentrate to achieve 90% WPI. However, new advancements in WPI processing equipment alongside research conducted at the Wisconsin Center for Dairy Research, has helped increase value, awareness and applications for the use of Whey Protein Phospholipid Concentrate (WPPC).
    View AllSubmit An Event
    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing