“This is a time of opportunity for us,” said Steve Yucknut, Kraft’s vice president for sustainability. “Our customers want to do business with partners who support sustainability. Consumers want to buy products from companies that ‘get it’ and employees want to work for companies that respect and preserve the world around them. So, we've increased our focus on sustainability because it's the right thing to do and it makes good business sense.”
As a food and beverage company, Kraft is especially dependent on the ability of the Earth to produce the raw materials used every day to make Kraft products. While sustainability is not new to Kraft, a more focused approach is. “Kraft’s sustainability impact goes across the full supply chain, from farm to fork,” Yucknut said. “That creates a lot of opportunities, but we are choosing to look at six areas where we believe we can have the biggest impact: agriculture, packaging, energy, water, waste and transportation.”