Effectively communicating and positioning the "cream of the crop"
Margarine manufacturers know nothing beats the rich, creamy taste of butter, which is why formulators try to mimic it and marketers claim similarities. Ironically, butter marketers seldom boast their wares and do very little in the way of promotion, except during holidays. In fact, it is questionable if some mainstream butter marketers have ever upgraded their packaging since butter first debuted in quarter sticks more than a century ago.