Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report

    Five Ways New Media Can Transform Your Business in 2008

    By Tom Imbordino
    September 1, 2007
    We understand-you are overwhelmed with information and nonstop technology.  Every day you are bombarded with options.



    We understand-you are overwhelmed with information and nonstop technology.  Every day you are bombarded with options. 

    You need help, and Dairy Foods is committed to delivering information in ways that will make your job easier and more efficient.  You can thrive by strategically managing how and when you receive information.



    Go online for training and education

    Online training has come of age and keeps getting better.  Early attempts at Webcasts and Webinars were clunky, strained affairs.  Fuzzy images and lost connections were the norm. Today, high-speed connections, in-house projection, enhanced software, improved two-way communication, and experienced providers make Web-based training an engaging experience. 

    Got a question?  Most Webinars allow you to submit questions and answer them during a Q&A period.

    We hope you’ll attend Dairy Foods, first Webinar: Move to 24/7 Pasteurized Milk Production! scheduled on Nov. 28 at 2 P.M. EST, visit http://webinar.dairyfoods.com to register.

    Challenge your staff to use Webcasts instead of costly travel and you’ll improve training.



    Find information with lightning speed

    Search Engine Optimization (SEO) is a geeky way of saying “fast answers”.  If you are even a bit Web savvy, you’ve Googled something.  But Google can be overwhelming when you pull up 101,234 results.

    A better option is a vertical search – using the search functions of industry-specific Websites such as DairyFoods.com. Niched sites are more targeted and eliminate fluff.  Some, like DairyFoods.com license Google technology for speed but limit the search to a highly defined universe of data, making your search vastly more efficient.

    Visit the top Websites in your market and bookmark those providing the best search results.  You’ll save a ton of time.



    Locate products quickly with online directories

    Finding products poses a problem when you need specific items to complete a project.  Online directories are a great solution.  Dairy Foods’ Online Buyers Guide allows you to enter a company name, product category, or a brand and then provide a defined list. 

    OK, you love your print directories. Why use an online directory?

    Print directories remain excellent resources, but they are updated annually, whereas online directories can be updated daily.  Dairy Foods’ online directory also includes links to supplier Websites, spec sheets, and even product videos.  Visit www.dairyfoods.com/buyersguide.

    Keep your print directories handy, but visit their online versions for even more updated and comprehensive information.



    Read breaking news and trends

    Whether you’re a leader in your company or headed up the ladder, staying informed has never been easier. 

    Websites:  DairyFoods.com is updated daily, while other sites languish for weeks.  Limit your visits to sites that are updated frequently and offer professional coverage.

    E-newsletters:  E-newsletters have proliferated so focus on those that provide truly useful information such as Dairy Product Innovations.  This E-newsletter is unique as it delivers trends and new product information, to subscribe visit www.dairyfoods.com/dpi

    RSS Feeds:  Real Simple Syndication (RSS) is a way to assure you are alerted whenever certain news breaks on the Web.  RSS requires you to sign up for a reader and select the topics you want.  Those articles collect until you access them.

    Avoid news overload.  Focus on Websites, e-news and RSS feeds that best meet your needs and unsubscribe to the rest. 



    Personal development and strategic planning

    While the Web is fantastic for immediacy, in-depth content is equally strong in providing information that will help you obtain comprehensive knowledge, perspective, and leadership skills.

    Archived articles stored on such sites as DairyFoods.com allow concentrated study of a topic or in-depth analysis of an expert’s opinions. 

    White papers allow you to read thoughtful analysis on new products and procedures, often complete with statistics and projections.

    Syndicated research can help you maintain a high level of expertise on a topic or industry, and provides incite for strategic planning.

    Visit DairyFoods.com in the months ahead for our new white paper and research sections.

    Search Websites for meaty data and expertise.  If required, register to gain access to highly valuable information that others may miss.

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Former Publisher of Dairy Foods

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Innovation
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Innovation
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Sales Data
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    Close up of a whipped frozen dessert with a light green color.

    The keys to high-protein dairy formulations

    A row of Frios Gourmet Pops with a tie dye pattern as a background.

    How Frios Gourmet Pops delivers happiness

    Closeup of young Asian man preparing yogurt and muesli breakfast at modern home. Diet and healthy food morning routine concept.

    Cultured dairy products are a good fit for the new Dietary Guidelines for Americans

    Outlook Report: Women in Dairy

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    Let's Talk Dairy podcast promo

    Related Articles

    • Waldner

      Five ways to mitigate sealing issues in dairy products

      See More
    • Dairy Foods is the brand you need for your business

      See More
    • Putting Buzz Back Into Your Beverage Business... Especially When Kids Are Your Target

      See More

    Related Products

    See More Products
    • public role.jpg

      The Public Role In The Dairy Economy: Why And How Governments Intervene In The Milk Business

    • tech inv.jpg

      Technological Interventions in Dairy Science: Innovative Approaches in Processing, Preservation, and Analysis of Milk Products

    See More Products

    Events

    View AllSubmit An Event
    • April 22, 2026

      Four Ways Enzymes Can Improve Your CIP

      On-Demand This session examines how enzymes can work within conventional dairy CIP systems to deliver an effective clean while supporting safety and effluent objectives.
    View AllSubmit An Event
    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing