Newsline: Schroeder Milk, Sorrento Lactalis Win at SmartMarketing
More than 200 entries competed in this year's IDFA SmartMarketing Achieving Excellence Awards competition in categories ranging from website design to new product packaging. The winners were announced in March at the 2004 SmartMarketing conference in New Orleans. The awards, sponsored by IDFA, honor the top marketing, public relations and advertising efforts for the dairy industry.
More than 60 submissions received "Awards of Excellence" in 16 categories. Entries with the highest score in each award category won "Best Overall" and represented the best work for that category. Due to a tie, two "Best of Show" award winners were selected from all of the category winners.