Newsline: CoolBrands Helps Share Ice Cream with Man's Best Friend
The product line currently consists of 2 flavors of "ice cream style" frozen treats for dogs in cups and one SKU of frozen birthday or special occasion cakes for dogs. Dogsters frozen treats are all natural, premium in quality and formulated to be a "better for you" treat for dogs.
The pet food category in the U.S. is $5 billion in size. And of that, approximately $3 billion is spent on dogs. Snacks for dogs alone are almost $1 billion in retail sales. Initial distribution has already begun.
Dogsters offers a new level of quality and variety that will enable the millions of dog lovers everywhere to treat their dogs to a healthier, more satisfying snack.