Dairy Processor News

Newsline: Stonyfield Teams With Barney

May 1, 2006
Londonderry, N.H.-Stonyfield Farm is shaking hands with television's purple dinosaur.

The maker of YoBaby organic milk and yogurt for babies and toddlers inked a deal in March with HIT Entertainment to underwrite the popular "Barney & Friends" television series on PBS KIDS. Stonyfield will air 15-second sponsor credits at the opening and close of "Barney & Friends" on PBS KIDS.

The integrated partnership includes promotional inserts in Barney™ DVDs and online exposure on both www.barney.com and www.pbskids.org/barney.

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