Londonderry, N.H.-Stonyfield Farm is shaking hands with television's purple dinosaur.

The maker of YoBaby organic milk and yogurt for babies and toddlers inked a deal in March with HIT Entertainment to underwrite the popular "Barney & Friends" television series on PBS KIDS. Stonyfield will air 15-second sponsor credits at the opening and close of "Barney & Friends" on PBS KIDS.

The integrated partnership includes promotional inserts in Barney™ DVDs and online exposure on both and