Milk consumption appears to be rebounding, with the Dairy Milk category seeing a 3% increase in dollar sales to $17.7 billion. Similarly, the Refrigerated White Dairy Milk subcategory reported a 3% rise to $15.8 billion. While unit sales remained flat, this growth in revenue suggests a renewed consumer interest in milk.
The donation will support initiatives that help remove barriers to childhood nutrition, helping to deliver 2.5 million meals each year—including school breakfast programs and year-round food assistance for families in need, fairlife said.
Overall, dairy milk sales had a positive 52-week period ending Dec. 1, according to Chicago-based market research firm Circana. The dairy milk category saw dollar sales rise by 2% year over year (YoY) to $17.1 billion, and eked out a 0.2% unit sales rise to 4.8 billion.
The new 100-plus-acre facility will be located just outside of Rochester, N.Y.
May 11, 2023
Groundbreaking and construction of the new facility are expected to begin in Q4 2023, following due diligence and appropriate approvals. The facility is anticipated to be operational beginning in Q4 2025.
Nearly three quarters of Americans still reach for classic dairy milk over other alternatives.
June 14, 2022
How do Americans feel about milk? Sixty percent of people think milk is refreshing for hot days. Men are more likely (67%) than women to agree (54%). Nearly three quarters of Americans still reach for classic dairy milk over other alternatives. It’s not just the nostalgia of childhood milk mustaches that have us craving traditional dairy milk: 40% of people say it pairs best with (some unexpected) summertime favorites.