Consumers visiting 137 Perry Street from noon to 7 p.m. EST on June 18 can experience the billboard and enjoy a free serving of vanilla soft serve from Carvel while supplies last.
Elma, N.Y.-based Elmhurst 1925 says it unveiled Elmhurst Creamery dairy-free soft-serve "ice cream" mix. The offering is available in Vanilla and Chocolate varieties.
