If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags and the long wait to brew. According to data from Chicago-based market research firm IRI, dollar sales within the shelf-stable ready-to-drink (RTD) tea and coffee category shot up 9.5% during the 52 weeks ending Aug. 8, 2021, to $7,647.5 million. Unit sales increased 3.0% to 3,044.1 million.  

Kombucha Town, Bellingham, Wash., said it launched Live Seltzer, a hybrid between two of the fastest-growing and most popular categories in the beverage industry over the last 20 years: functional beverages and seltzers.

Living in Gratitude features a blend of fresh pressed Pink Lady apple, carrot, turmeric and aromatic cider spices.