Health-Ade Kombucha unveils creative flavor pairings
Seasonal flavors Orange Creamsicle and Pomegranate Blueberry channel nostalgia.
Los Angeles-based Health-Ade unveiled two new kombucha flavors that not only support a happy and healthy gut, but bring the joy and nostalgia of a classic summer treat. Orange Creamsicle and Pomegranate Blueberry are a continuation of the brand's commitment to deliver the nostalgia flavors consumers want, since 73% of consumers surveyed by Food Ingredients first say they enjoy limited-edition flavors.
Following the 2023 highly successful launch of Mango Lemonade, which doubled last year's seasonal sales and drove significant excitement among Health-Ade Kombucha fans, Orange Creamsicle is poised to continue this trend. Channeling the joy and nostalgia of a classic summer treat, Health-Ade's Orange Creamsicle Kombucha combines the bright and creamy flavors of a childhood popsicle. A perfect balance of sweet and tart, the seasonally available Orange Creamsicle has living probiotics and organic acids to keep one smiling from the inside out.
Additionally, Health-Ade's new Pomegranate Blueberry Kombucha, an exciting evolution of a long-time fan favorite, joined the brand's permanent line in May. The company notes that as it continues to see success with innovative multi-fruit offerings like best-seller Passion Fruit Tangerine, the brand sought the opportunity to enhance its Pomegranate offering.
As a result, the new and improved Pomegranate Blueberry flavor pairs tart Pomegranate taste with an added burst of blueberry richness, creating a more complex and satisfying flavor profile. The company also points out that demand for "dynamic pairings," combinations of multiple flavors to create a new, unique flavor are at an all-time high.
Certified organic, non-GMO and gluten free, Health-Ade's Orange Creamsicle and Pomegranate Blueberry Kombucha are available nationwide at Whole Foods Market, Target and Albertsons for a suggested retail price of $3.99 for a 16-ounce glass bottle.
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