Danone North America, White Plains, N.Y. and Boulder, Colo., announced its latest innovation hitting grocery coolers: Activia+ Multi-Benefit Probiotic Yogurt Drinks.

According to an estimate from the U.S. Census Bureau, the U.S. population is now more than 332 million. 

Obsession with millennials so pervades contemporary culture that even millennials, notorious for their self-regard, have grown weary of hearing about themselves. But while there was a time when non-millennials could at least dismiss their juniors' fancies for Frisbees, breakfast cereal and nonstop Nickelodeon as kid stuff, that's getting harder to do now that members of the generation born between 1981 and 1996 (as defined by the Pew Research Center, Washington, D.C.) are having kids of their own.

If you’re tired of hearing about millennials, I can’t say I blame you. A new millennial-related report, study or news item seems to come out on a daily basis. (I’m sure the Greatest Generation felt the same way about all of the baby boomer coverage way back when!)

This new generation, defined as those ages 20 to 36 in 2017, have different views about food than my generation of baby boomers.

The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.