The company also rolled out new packaging across its entire line of frozen novelty bars.

The product is said to be the industry’s first strawberry-flavored dairy-free milk alternative.

The beverages are made from beets and a handful of other good-for-you ingredients.

Elf Trash and hot cocoa will be available throughout the holiday season.

The product comes in five flavors.

Prosperity Organic Foods Inc., Boise, Idaho, the maker of Melt organic dairy-free buttery spreads, launched Probiotic Melt at the Fancy Food Show in January.