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The Dairy Alliance celebrates National Dairy Month at minor league ballparks

July 6, 2026

Throughout June, fans attending select games will experience the impact of Milk's Got Game through interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways, all designed to showcase the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated.

California Milk Advisory Board makes a plethora of strategic promotions

December 9, 2025

CMAB promotes four accomplished individuals who have played vital roles in advancing CMAB’s mission to support California’s dairy families by increasing demand for dairy products made with Real California Milk.

Maola Local Dairies promotes Jason Smith to VP, Milk Marketing

August 26, 2025

In this role, Smith will oversee ingredient sales, milk quality, and bulk milk hauling logistics across the cooperative’s member farms and plants.

Marina Mayer's Marketing Musings

enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.

Marina Mayer

November 17, 2011

enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.

Supplier News Roundup

Here is a sneak peek at what dairy suppliers are up to this week.

November 4, 2011

Profecta Labels launched the first phase of its newly designed website, www.profecta.com, which allows new and existing customers to process their requests for pricing online. The new site also features news items, articles, videos and links, so users can stay in touch with the latest industry developments.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.