“Dairy farmers and processors across the nation pride themselves on providing nutritious, healthful foods. Milk provides 13 essential vitamins and nutrients, including three of the four deemed to be of public health concern. Milk also is the top source of calcium, potassium, phosphorus, and vitamin D in kids ages 2 to18."

Immune health will continue to drive food and beverage purchases in 2022.

People are living longer, but their golden years are often marked by physical and mental decline. It is estimated that as many as 90% of seniors are deficient in Vitamin D, a critical nutrient for aging bodies and brains. Physicians frequently prescribe a vitamin D supplement, but fortified dairy foods contain a readily absorbable source of this nutrient, plus an overall nutrient package that may be more beneficial to bone, cardiovascular and cognitive health than a pill.

The dairy industry needs to fortify more foods with this vitamin, and promote its inclusion. Otherwise, other food categories or supplements will emerge as the preferred delivery vehicle for this important nutrient.