The spotlight is on natural colors in 2023 because they tick all the boxes to meet the modern consumer’s complex needs. In the post-pandemic world where transparency and authenticity are key, consumers seek ‘clean-label’ products that are healthier and more sustainable. They also crave purpose, community and joyful experiences–like bliss in a sundae. Color has the power to instantly spark these emotional connections! Join the experts from EXBERRY® by GNT to learn how you can leverage colors from fruit, vegetables and edible plants to level up your dairy and non-dairy innovations, including a deep dive into frozen & chilled dessert categories.

Learning Objectives:

• Learn the top 5 considerations when formulating with plant-based colors in high pH dairy and non-dairy ice creams and desserts 
• Achieve a deeper understanding of the raw materials in plant-based colors and explore their fundamental properties 
• Discover the game-changing new color trends that consumers want most to level up your innovations 
• Identify how to use natural colors to meet the emotional needs driving the modern consumer’s purchasing decisions

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