What: FREE Webinar
Where: Online
When: ON DEMAND
Tap into Opportunities in Milk and Nondairy Beverages
Although the overall milk category has been on the decline for decades, bright spots can be found in the flavored and value-added milk segments. And a number of nondairy beverage categories also are in a strong growth mode.
Join Dairy Foods on September 13 for a webinar that takes a look at trends, growth drivers and opportunities in milk and nondairy beverages.
Erin Massey, product development manager for Prairie Farms Dairy Inc., Edwardsville, Ill., will be on hand to talk about trends, the drivers behind those trends, and near-term opportunities in the milk beverage category. In recent years, Prairie Farms has introduced a variety of on-trend, palate-pleasing flavored milk products.
Presenting on the nondairy beverage side will be Jim Watson, senior analyst in Rabobank’s Food & Agribusiness Research group covering the North American beverages sector. He will discuss opportunities and trends within the red-hot ready-to-drink coffee space.
Learning Objectives:
- Gain an understanding of what’s hot — and what’s not — in milk beverages
- Learn about the drivers behind the growth in the ready-to-drink coffee space
- Pinpoint near-term growth opportunities within both categories
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