Free-standing Inserts
Marketers Set A Place For Dairy At The Holiday Table In This Week's FSIs
Lactalis American Group promotes its new home-style shredded mozzarella cheese "next to our original Sorrento Mozzarella in the dairy aisle." The FSI includes a QR code that links to a website offering recipes and "instant shopping lists."
HP Hood instructs shoppers to "dip into holiday cheer!" with its Heluva Good! sour cream dips. Its website offers recipe ideas.
Saputo Cheese directs readers online for "tasty salad recipes" featuring Treasure Cave, touted as "America's No. 1 blue cheese."
Kahala Franchising's Cold Stone Creamery unit touts its ice cream cakes under the headline "For The Holidays!"
Land O' Lakes states "Bake A Little Joy" and offers a holiday recipe brochure on its website or by calling a toll-free number.
Campbell's and French's (a Reckitt Benckiser brand) offer their iconic green bean casserole recipe that calls for three-quarter cups of milk.
Dean Food's WhiteWave Foods unit promotes its International Delight coffee creamers, available in Almond Joy (a Hershey's brand) and Cinnabon (Focus Brands) flavors. Coupons and recipes are available on the brand's website.