Bill Perry

Articles by Bill Perry

before-after graphic shows the winning design

How Bel Brands USA modernized the look of Merkts Cheese Spread to entice next-gen consumers yet keep loyalists

Brand experts reinvigorate an iconic spreadable cheese brand with Midwestern roots and boost sales.

July 17, 2023

In 2020, Bel Brands USA’s eponymous cheese spread, Merkts, marked 70 years as a consumer staple.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.

Articles by Bill Perry

How Bel Brands USA modernized the look of Merkts Cheese Spread to entice next-gen consumers yet keep loyalists

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