Milk

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Though sales are down for the overall milk category, there is still promise thanks to flavored milks and whole milk — both of these segments saw unit-sale increases.

Last year was an exciting year for the milk industry. We saw more product innovation, sustained growth of chocolate milk and whole milk sales, and resumed growth of organic milk.

Flavored eggnogs and limited-edition ice creams and yogurts hit stores for the holiday season.

In searching for signs of life in the fluid milk category, one can find a pulse. Sales of whole milk rose 4.1% from 2014 to 2015. Sales also increased for 1% milk (4.6%), whole flavored milk (6.4%), other flavored milk (1.3%) and buttermilk (5.2%). These segments represent opportunities for fluid milk processors.

Dairies would do well to target the baby boom generation with easy-to-read and open packaging and product formulations offering functional benefits, according to a white paper from a leading packaging company.

Rutter’s Dairy, York, Pa., introduced non-GMO organic milk to its line-up of local milks.