Milk

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TruMoo Star Wars Blue Milk made its return as a vanilla low-fat milk available in dairy departments nationwide starting April 16.

The transition streamlines UNC Dairy’s portfolio, bringing its high-quality lactose free offerings under the same trusted name that consumers associate with local, farm-fresh dairy. While the logo and packaging have been refreshed to align with the Upstate Farms brand, the product remains unchanged.

The new line of ultrafiltered milks deliver high protein, lower sugar, lactose free nutrition, and added prebiotic fiber for gut health benefits — all in a half-gallon format.

Shamrock Farms announced it is the “Official Milk” and “Official Chocolate Milk” of the Lopes as part of a new 3-year partnership with Grand Canyon University Athletics designed to support both student athletes and the community.  

A new CEO and major expansions in lactose-free milk and plant capacity highlight Maola Local Dairies' evolution, a farmer-owned cooperative in Herndon, Va., with nearly 800 member farms and over 1,000 employees.

Fluid milk outperformed its main rival, plant-based beverages, in 2025. While fluid milk sales remained steady, plant-based drink sales fell 6% YoY to 358.4 million gallons. The Whole Milk for Healthy Kids Act seeks to boost milk sales in schools, highlighting traditional milk's nutritional benefits amid competition.

Organic Valley Protein Plus Ultra-Filtered Milk is available in whole, 2%, and skim varieties. Organic Valley Protein Plus Ultra-Filtered Milk is rolling out on store shelves this month at retailers including Target, Publix, Harris Teeter, Sprouts, and Whole Foods Markets.

The new DGA emphasizes the need for 1.2-1.6 grams of high-quality protein per kilogram of body weight daily, nearly doubling past recommendations. It advises including a variety of protein sources from both animals and plants, while dairy remains a valuable nutritional option for all ages.

Transformative changes are underway for the dairy industry in 2026, with new Dietary Guidelines promoting whole dairy products and the Whole Milk for Healthy Kids Act enabling diverse milk options in schools. These developments mark a "platinum era" for dairy, enhancing health and consumer choice.

Better-for-you lifestyle brand Nurri announced that its protein shakes are officially available at Target and Target.com.