Dairy Foods & Beverages

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Beyond the diversity, equity and inclusion headlines lies a  deeper truth: ensuring that diverse populations have access to nutritional foods like dairy.

Created by two of TBWA's design agencies — Design by Disruption and Auditoire — the Riviera-inspired ice cream truck activation is open daily from Monday to Friday, 10 a.m. to 6 p.m. to all pass holders.

Taking place at Union Square Park on Capitol Hill, the popular summertime celebration provided attendees with America’s favorite and newest ice cream flavors, floats and novelties.

Ice cream and related products are both special as they're the only products for sale that are consumed frozen. Ice cream is one of Mother Nature’s most complex food products, so formulating to ensure consistency is important.

Available nationwide beginning June 15, this diverse lineup includes the brand's first-ever oat milk-based limited-time offer along with a dairy milkshake and sundae.

The 20th Anniversary Flavor is now available for a limited time at retailers carrying Friendly's Ice Cream. Fans can celebrate the band's 20 years of music with a blend that reflects each brother's personal taste.

Goose, known for their expansive live sets, genre-bending sound, and passionate fanbase, is having a major moment, embarking on a national tour, releasing new music, hosting their own festival, and headlining their first-ever show at Madison Square Garden. 

These steps pave the way for acceptance of TruActive treatment of liquid raw milk as early as 2027.

FRA is highlighting how today’s refrigerated aisle is meeting evolving needs with health-forward, grab-and-go options and bold new flavors. Lifestyle expert and TV personality Evette Rios is helping bring the aisle to life, sharing simple recipes and ideas to make mealtime easier all summer long.

The Tom Imbordino Memorial Dairy Science Scholarship Fund was formed in 2021 by the FPSA Dairy Council. For the inaugural scholarship in 2025, the Dairy Council will issue two $3,100 in scholarships.