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    Home » advertising and marketing of dairy foods

    Articles Tagged with ''advertising and marketing of dairy foods''

    Roll 'em

    Chobani gets ready for its close up on Oscar night

    Chobani is big, even if the pictures have gotten small.
    February 23, 2013

     

    Chobani plans to debut a new advertising campaign on Sunday, Feb. 24 during the 85th Academy Awards show (the "Oscars").


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    Free-standing inserts

    Muller Quaker features its new yogurts in this week's FSIs

    The dairy partnership sells conventional and Greek yogurts.
    James Carper
    February 20, 2013

    Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17. 


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    Free-standing inserts

    Dairy marketers tout nutrition, ease of use, health in this week's FSIs

    Dean Foods, Land O'Lakes and Smart Balance take free-standing inserts for the week beginning Jan. 13.
    January 16, 2013

    Dean Foods reduces the sugar in its TruMoo chocolate milk, and Land O Lakes offers recipes using Saute Express flavored butter to smartphone users.


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    Free-standing inserts

    Marketers promote dairy's health, versatility in this week's FSIs

    Greek yogurt is an ingredient in a Post cereal; Daisy teams its low-fat cottage cheese with Dole fruit.
    James Carper
    January 8, 2013

    Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!"  Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
     


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    Free-standing inserts

    'Celebrate Thanksgiving with dairy' is theme of this week's FSIs

    Dips, cheese, coffee creamers, sour cream and ice cream are featured.
    November 16, 2012

    Kraft Foods is a heavy user of the free-standing inserts for the week beginning Nov. 11, featuring its cheese and sour cream brands. Other dairy marketers suggest their foods and ingredients for the Thanksgiving holiday.


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    Free-standing inserts

    Dean, Yoplait, Baskin-Robbins introduce new dairy foods in this week's FSIs

    Dean's sour cream, Yoplait's 100-calorie Greek yogurt and Baskin-Robbins' ice cream nachos make their debut.
    James Carper
    September 11, 2012

    Sour cream, Greek yogurt and soft-serve ice cream are the new dairy foods starring in this week's free-standing inserts.
     


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