There has perhaps been only one change to the recent sports nutrition market, but it is significant: the industry is no longer just about elite athletes who weightlift or seek to train for a sports event like a marathon or triathlon.
As we mentioned in our April “Outlook Report,” the global ready-to-drink (RTD) beverage market is expected to surpass $800 billion this year, reaching $1.2 trillion in 2032, according to Fortune Business Insights.
As a global ambassador, Carlos Alcaraz will be featured across Danone brands and categories through impactful international campaigns. His efforts will concentrate on two of the company’s key areas: protein-rich dairy products and healthy hydration.
Protein Pints was founded by two childhood friends during their recent college years, on a mission to help people enjoy their protein in one of America’s favorite treats. Protein Pints products are packed with 30 grams of protein per pint.
The ready-to-drink (RTD) market keeps reaching new heights. The global market size was valued at $766.6 billion in 2024 and is projected to grow to $804.8 billion this year, according to a February report from Fortune Business Insights.